Abraham Maslow famously proposed a human "hierarchy of needs" in the field of psychology. His insight was that humans don't worry about higher needs (e.g. love and companionship) unless their lower needs (e.g. food and shelter) have been met.
I'm not certain what an IT-related hierarchy of needs would look like, but I do know that protecting your company's information is among the most basic and critical needs that an IT managed service must fulfill.