Google, long known for constantly changing its apps, has done it again. The latest change has been to the Android Marketplace, and is one of the bigger changes Google has made to its apps in the past year. This turnaround follows the trend of solidifying and combining different apps and services into one bigger umbrella, so to speak.

Google have killed off the existing Android Marketplace and replaced it with Google Play. Android Marketplace was an Android only marketplace, and this did not mesh well with Google’s current goal of integration across platforms. What Google has done with Google Play is integrate movies, books, apps and music into one central hub. Any movies, music or books users have previously bought through their respective services have also been moved to Google Play.

The Marketplace, Music, Movies and Books apps have also been renamed: Google Play, Google Play Music, Google Play Movies and Google Play Books. This has been done to promote integration across the Google platform. You can buy a book from your tablet, start reading, switch to your phone and pick up where you left off. When you get to work, you can continue reading on your browser.

What does this mean for my business? If your company uses Android devices it means that the Android apps and other related software can be purchased all from the same place. It will also make it easier to roll out and install apps from one browser. Other than that, there aren’t that many major changes aside from the name changes - Google Play looks and acts exactly the same as the Android Marketplace.

This change seems to be for the good, and will give Android users a centralized place for their entertainment and apps. For more information on Android, or Google, please give us an email. We’re here to help.

It’s hard to find someone who isn’t using social media in some way, or at the very least isn’t aware of its existence. Companies are becoming wise to this and are starting to utilize social media tools to build their brand, or bring in new customers. If your company does not use any form of social media, it may be time to look into getting your business out there.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

The computer and all its related gadgets is probably the most important device in business. Many of us spend our whole work day on the computer, we then go home and spend more time on another computer. One of the consequences to this is that there has been an increase in the number of computer related injuries.

The majority of injuries sustained while working with computers are not instantaneous, they happen over time. The most common form of computer related injury is the Repetitive Strain Injury, also known as RSI. Soft tissue, muscles, tendons, nerves and ligaments are all susceptible to RSI. With proper maintenance and knowledge, almost all RSIs can be prevented. If left unchecked, an RSI could lead to lost time and possibly irreparable damage.

Eye Strain Eye strain happens when you have overexerted your eyes. The most common symptoms include:

• pain around the eyes,
• dry eyes,
• fatigue,
• photophobia (sensitivity to light) and
• blurred vision.

Often, severe eye strain will also cause pain or tension in the neck and shoulders. The most common causes of eye strain are poor workspace layout and sub-par lighting conditions.

The good news is that in most cases, eye strain won’t lead to permanent vision complaints, but if left unchecked it could cause productivity problems. The easiest way to prevent eye strain is to work in a space with lighting that is neither too strong or weak, and have a light source that does not create glare. It is equally important to take short breaks from the monitor. Follow the 20-20-20 rule: every 20 minutes, look at something (not another monitor) 20 feet away for 20 seconds.

Posture Related There are a number of related injuries to your posture, including: back pain, neck pain and headaches. These injuries typically come from bad posture, combined with sitting for an extended amount of time. It may not seem like you can injure yourself by sitting in a chair all day, but your muscles are not designed to stay in the same position for such a long period of time, and doing so can result in muscle pain. Poor posture at work can also lead to an increased chance of a herniated disc, commonly called a “slipped disc”.

There are a number of things you can do to minimize posture related injuries.

• Adopt a proper posture. Have a chair that pushes the small of your back (bottom) out, as this will promote a more natural spinal position. Try not to cross your feet, as comfortable as it is, as doing so puts pressure on your lower back.
• Get up and move around every 20 minutes to half hour.
• Stretch. Move your joints through their normal range of motion.
• If you have kinks or muscle pain, gently massage the area with a kneading motion.
• Get up. There is a rising trend of using a standing workstation - this could be another option.

Arm Related The most common type of injury to the arm is the well-known Carpal tunnel syndrome (CTS). This mainly happens in two places: the wrist and the elbow. CTS occurs when the median nerve (one of the main nerves) is compressed. CTS in the wrist is the most common RSI, and can be a costly injury. The median nerve also passes through the elbow. If compression occurs there, it can result in an injury commonly called “tennis elbow”. Symptoms include: numbness of the hand and arm, pain and weakness in grasping.

There are a number of things you can do to prevent CTS:

• Keep your mouse and keyboard close together.
• Type and hold the mouse gently.
• Remove your hands from the mouse and keyboard when not using them.
• Take frequent breaks to move your wrists and elbows through their natural range of motion. Be careful to not over extend.

With a combination of breaks, ergonomic workplaces, and other preventative measures you and your staff will see fewer injuries and higher productivity. If you would like to learn more ways to prevent injuries, or increase productivity please contact us.

The smartphone has become an essential and integral business tool. One such phone, the iPhone, was initially introduced and focused on the private market, but there is a recent trend of businesses switching from current devices to the iPhone, for their main business phone. Apple has recently released a new program aimed at helping IT staff better manage a group of iPhones.

The program is called Apple Configurator, and is aimed at helping iOS business environments better manage devices - specifically the iPhone. Admins can use the program to configure and manage up to 30 devices at the same time, thus allowing for easier device management. One good selling point: the program is being offered for free. This makes it ideal for small businesses using iOS and OS X as their main operating environment.

What Can I Do with Apple Configurator? As noted above, the program is for device management. It allows you, or the administrator, to update, configure, restore and import/export apps to devices using iOS. With Configurator you can also put devices into different groups based on jobs - e.g., if you have two staff in IT, and one in sales, they may need different apps, so you can manage the devices based on each group.

Another interesting feature is that you can set which computers the phone will sync with, allowing for safer data transfer. Also, you can backup user settings, and assign them to another device if one is lost or needs to be replaced.

The one downside is you will need to have a system running Mac OS X 10.7.2 or later for Configurator to work. If you have not kept your system up to date, you will need to get started.

How do I get Apple Configurator? The program can be found and downloaded in the Apple app store. From there it’s just a matter of setting up the program and hooking up the devices.

Overall, this is a good program that is easy for the busy small business owner or IT manager who does not have time to manually plug in and update all Apple devices. If you would like to learn more about this program, the iPhone or other Apple products, please contact us.

Ever since the computer became a household item, malicious software has been developed, aimed at causing havoc, or worse, stealing information. Businesses and governments have spent untold amounts of money to ensure safety from all sorts of cybercrime, but it is still a rising trend.

A quick Google search for “cybercrime trends” yields over 78 million results, the majority of which are likely to affect large enterprises or governments. While it is beneficial for all businesses to be aware of the major trends, there are a number of threats that will affect small businesses more than others. Here are some current cybercrime trends that SMEs should be aware of.

Mobile Malware Smartphones are becoming ever more popular, and with this popularity has come an exploding number of apps. Malware developers have been picking up on this during the past few years and there have been an expanding number of apps dedicated to attacking your phone or mobile platform. The most common type of malware on mobile devices is spyware, followed by SMS Trojans. SMS Trojans run in the background of some applications, and make international calls or text messages from the developers’ services causing huge phone bills. The final form of malware targets online payment apps on the phone.

One of the main reasons this form of malware has become so popular is due to the openness of some markets, such as the Android Market. The owners of the app markets are working to track down and get rid of the guilty apps on their marketplaces, but you still need to remain vigilant. while installing apps. Look at the developer of the app - how many times has it been downloaded? Maybe double check the app’s integrity online before installing and double check the app on the internet.

Open-Source Malware Kits A common thing malware developers do is write code for malware and then sell it to interested buyers. But a rising trend is that developers are writing malware that is open-source—any person can download and change it. The worrying thing is, many developers of already powerful malware have been releasing open-source versions of their software. This means that there will be an increase in the number of malware attacks out there, as devious developers can easily come up with more elaborate hacks.

Banking Trojans Along with the open-source malware kits, there has been an increase in the number of banking trojans—aimed at stealing account information and passwords. While these trojans have been a threat ever since banks first started offering online banking, they have become popular again as people and businesses are starting to move their online banking onto mobile devices, and the trojan software is easily accessible. This makes mobile banking apps an easy target.

With cybercrime on the increase, now is a good time to review your security, ensure its up to date and remind employees of your mobile device policy. If you don’t have a policy in place, or feel that your security is inadequate, give us a call, we are happy to help you. Remember: with good security and knowledge, there is no reason you should fall victim to cyber theft.

Source: CNET Australia
By Joseph Hanlon

Plenty has been said about mobile devices and Adobe Flash, with the late Apple CEO Steve Jobs famously slamming Adobe in an open letter that outlined the numerous reasons why Apple refuses to support Flash web elements in browsers on iOS devices. Jobs claimed Flash was “unstable”, and that it “sapped battery life”.

Regardless, Android-powered devices continue to be compatible with Adobe’s Flash technology, allowing users to interact with web content, play games and watch video. But it’s also the way most websites power animated advertising and it can be a strain on the processing power of phones, especially lower powered, budget-priced models.

Read More…

Apple is a company that in recent years has released a number of excellent products and has gained a following of incredibly devoted fans. One of the most popular products Apple produces is the Apple iPad, and in early March they announced the next version of the iPad, the New iPad. Does it live up to the hype? Will it be useful for your business?

The answer: yes, and no. The New iPad (that’s the actual name) takes the good parts of the iPad 2, and adds a few improvements including a new 5 mega pixel camera. The biggest change is the New iPad has the Retina Display, with a screen resolution of 2,048 x 1,536 pixels, making it one of the best Tablet displays on the market. Other changes include a new, slightly faster processor, and a slightly heavier (by 10 grams) body. Changes aside, the New iPad looks exactly the same as the iPad 2.

Apple has stated that the price of the New iPad will start at USD 499 for the 16 GB Wi-Fi version. There will be a version that connects to 4G mobile data networks, and the price for that version will start at USD 629 for the 16 GB version.

What Does this Mean for My Business? In truth, the New iPad means whatever you want it to for your business. Apple has said on many occasions that they want to bridge the gap between interaction and creation with the iPad. The New iPad is a step toward this goal, but it won’t be very useful for users who work with spreadsheets or other data-heavy programs. If you or your business gives lots of presentations, and doesn’t need to use the advanced functions of programs, then the New iPad could be a useful tool. It really comes down to how you, as a manager and company, operate. You can pretty much guarantee you will find some use for the iPad, it just may not be a Key Success Factor.

The one downside is the price. As a small business it can be hard to justify spending over USD 600 per iPad with data connectivity, when the iPhone costs far less with a plan and can do pretty much the same stuff, if not more.

Scam Warning As with most other Apple products, there is sure to be a number of scams surfacing over the next few weeks saying that you’ve won a free iPad, can get a free iPad, or any number of similar come-ons. It is a good idea to let your employees know that Apple doesn’t normally give away its products, and will definitely not post on people’s Facebook pages or put banners on websites advertising such a thing.

Apple has taken steps toward giving businesses a new way to operate, and the New iPad offers some great functions for businesses. If you’re thinking of adopting the iPad into your business, or would like to know more about the New iPad or Apple’s products, please contact us.

A major trend in the past few years is the increasing use of the tablet computer. Many developers have introduced their version of the tablet, resulting in an extraordinary amount of choice for the user. Many new tablets use Android as their operating system, making the OS a major player in the tablet industry. The Android OS offers users an increasing number of apps that are useful to businesses. Some of the most useful apps are the numerous note programs.

There are many ways businesses can use the tablet, one of the best is as a platform to record notes. This goes even further in that many notes programs do much more than just record notes. A quick search of the Android Marketplace for “Notes” returns over 1000 apps, but which are the best? Here are a few popular programs:

Evernote Evernote is one of the most comprehensive note programs out there. You can sync between your computers, phones, even your browser. This app allows and encourages you to go beyond just taking simple notes. You can tag locations, attach pictures and lists, and even post notes on Facebook. The simple layout and integration with other platforms makes this app one of the best choices for your Android Tablet.

Catch Notes With similar features to Evernote, Catch Notes is another great note program. There are a number of features that are great for businesses that set this app apart:

• You can record voice memos.
• You can share notes for collaboration with other employees.
• Notes can be separated, so you can have both personal and business notes on the same program.

This is a good program for businesses that like to have a collaborative environment and the ability to add voice recordings to your notes.

Classic Notes Lite This app is, at first glance, very simple. Your notes are listed in chronological order, with the last edited at the top. But delve a little deeper and you will come across a ton of features ranging from the ability to sketch, quickly look up conversions, and even send to Google Docs. This app is good for users who want both a simple notes app, and an app with many extra features.

OneNote OneNote is Microsoft’s mobile note app. Developed as part of the Microsoft Office suite, and to sync with SkyDrive, this app is for those avid Microsoft users looking for integration across multiple platforms. The app was released at the end of February with the major features most other note apps have, as well as Microsoft flair.

InkPad InkPad is the notes app for users who want just a notes app, with no extra features. With a clean, simple layout this app is perfect for users who want to keep things simple.

With the incredible number of notes apps on the Android Market, there is a program that will meet any of your needs. If you would like to know more about Android Apps or tablets, please contact us.

Hackers have gotten pretty advanced in the past few years, and one of the most complicated hacks talks to you while it goes about its business. There is a new hack targeting businesses with the aim of stealing banking information. Be on the look out as this is one of the most devious hacks yet.

The hack, a variation of the Man-in-the-browser (MITB) hack, is a form of Trojan horse that mainly infects a Web browser and has the ability to change a Web page, insert orders or transactions covertly. The user will not notice any change to the website. This particular hack infects user’s computers with a Shylock malware program, a new form of malware that focuses on bank accounts and financial transactions.

The user goes to a banking website, attempts to log in and is given an error message stating that security checks are being undertaken. After a few minutes a window pops up telling the user that a representative from the bank will be contacting them to go over their account details. A chat window will open up and the “representative”, who is really the hacker, will ask the user for their account information. While the user and hacker are talking, the hacker will log into the account and proceed to go to town, so to speak.

At this time, it seems like the hack is not widespread, but it is spreading, and it is one of the more sophisticated programs out there. To learn more about this or any other security threat that may have you worried, please contact us.

Hey, it's nowhere near the gargantuan status of Facebook or Twitter, but lesser-known Pinterest has a following, and especially if your target market is females, it can be a very versatile and unique online marketing tool – that is, if you use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.